Wind Tunneling Business Strategy

Wind Tunneling Business Strategy

 

Name Wind Tunneling Business Strategy Modelers Kevin Boettcher Client/Participant Vertex, Inc. Client Type Corporation

 

The Issue You Tackled As an established US-based tax technology provider, Vertex was faced with opportunities and investment choices regarding market expansion and development of a next generation tax technology platform. Historically, the company’s […]

Seed Returns

Dealer Hoarding, Sales Push and Seed Returns

 

Name Combined management of sales resources and sales targets to mitigate dealer hoarding and seed returns Modelers Paulo Gonçalves Contact For more information on this case, please contact Paulo Gonçalves. Client/Participant Hybrid seed supplier (e.g., Monsanto, Pioneer, Syngenta) Client Type Corporation

 

The Issue You Tackled […]

Hughes Aircraft

Hughes Aircraft Hughes Aircraft Case: Part 1 (Narrated by Ken Cooper) 9:37 minutes Hughes Aircraft Case Part 2 – The Back Story (Narrated by Ken Cooper) 3:51 minutes

 

Name First Aerospace Use of SD Project Modeling Modelers Ken Cooper

Client/Participant Hughes Aircraft Company Client Type Corporation The Official Website For added information, […]

Northrop Grumman

Northrop Grumman Northrop Grumman Case: Part 1 (Narrated by Ken Cooper) 8:27 minutes Northrop Grumman Case Part 2 – The Back Story (Narrated by Ken Cooper) 2:31 minutes

 

Name Northrop Grumman and the $2000 Hour Modelers Kenneth Cooper

Client/Participant Northrop Grumman Client Type Corporation The Official Website For added information, or with […]

Credit Card Market Simulation

MasterCard MasterCard Case: Part 1 (Narrated by Ken Cooper) 9:47 minutes MasterCard Case Part 2 – The Back Story (Narrated by Ken Cooper) 3:07 minutes

 

Name Credit Card Market Simulation: Quantifying The Impact of Change Leads to Dramatic Strategic Innovation Modelers Kenneth Cooper, Sharon Els, Jim Lyneis, David Starr

< Discussion Please join [...]

Onstar

OnStar

 

Name The General Motors OnStar Project Modelers Vince Barabba, Chet Huber, Fred Cooke, Nick Pudar, Jim Smith, Mark Paich Discussion Please join the discussion here. Client General Motors Client Type Corporation The Official Website

onstar.com is the official website in which you can become a member, get familiar […]

Fluor

FLUOR

 

Name Managing the Dynamics of Projects and Changes at Fluor Modelers Kenneth Cooper, Gregory Lee Discussion Please join the discussion here. Client/Participant FLUOR Client Type Corporation The Official Website For added information, or with any questions, see CooperSDNetwork.com, or contact Ken via email: Ken.Cooper@CooperSD.com

 

The Issue You Tackled Fluor is one […]

Pushing the boundaries of marketing ROI at Coca-Cola

Client: Coca-Cola Inc.

Authors/Consultant: Foresight Associates

Case summary: Marketers behind major brands look into consumer data to spot trends and craft possible futures. Their vision and strategy relies on a balance of art and science, based on raw marketing talent and supported by extensive data on consumer behavior.

Virtually all available brand tracking data is […]

Data Center Capacity Planning

Data Center Capacity Planning

 

Name Data Center Capacity Planning Modelers Kaveh Dianati Contact kaveh.dianati.15@ucl.ac.uk Client/Participant Telecomputing, Norway Client Type Corporation The Issue You Tackled

TeleComputing is a leading provider of centralized IT operation services, based in Norway www.telecomputing.com. The project developed a System Dynamics model that would enable continuing estimation of the point […]

Keep on rolling – managing a large rail improvement project

Client: London Underground

Authors/Consultant: Steve Curram, David Exelby, and Jocelyn Lovegrove

Case summary: The London Underground carries up to 4 million passengers a day, and required a major upgrade involving new trains and signalling, plus much additional engineering work. A working system must be maintained during the upgrade, requiring a complex migration process to be […]