A case study in strategic human resource management with system dynamics

Strategic Human Resource Management

 

Name A Case Study in Strategic Human Resource Management with System Dynamics Modelers Andreas Größler, Alexander Zock

Client/Participant N/A Client Type N/A

 

The Issue You Tackled The case-study company is a German service provider in the logistics industry that is the market leader in this industry and […]

General Motors OnStar

Client: General Motors

Authors/Consultants: Barabba V, Huber C, Cooke F, Pudar N, Smith J, Paich M

In 1997, General Motors (GM) assembled a project team to develop its OnStar telematics business. Telematics is the provision of communications services to cars, including crash notification, navigation, Internet access, and traffic information. OnStar is GM’s two-way vehicle communication […]

Managing the Inventory of Test Items used in Computer-Based Educational Testing

Client: Educational Testing Service (ETS), the world’s leading developer and provider of standardized educational tests

Authors/Consultants: Homer J

In the mid-1990s, ETS started a transition from paper-and-pencil testing to computer-based testing for all of its graduate-level tests. Computer-based tests, offered on an almost daily basis at many test locations around the world and throughout the […]

Projecting Motorcycle Parts and Accessories Sales

Client: a large US manufacturer of motorcycles

Authors/Consultants: Homer J

For planning and strategy purposes, the company needs to be able to project parts and accessories revenues several years into the future. These revenues are generated by shipments from the factory to dealers. In the mid-1990s, these shipments became harder to project, as dealer incentives […]

Analyzing Price Cycles in Commodity Chemicals

Client: a large global chemical company (Dow Chemical)

Authors/Consultants: Homer J

An SD model was developed to explain strong repeated price cycles in the chlor-alkali chemical market. A first version of the model was developed focusing on Europe alone. A second, expanded, version considered the entire global market. The model led to an improved understanding […]

Strategies to Improve Freight Railroad Performance

Client: a major freight railway company (CSX Transportation)

Authors/Consultants: Homer JB, Keane TE, Lukiantseva NO, Bell DW

An SD model was developed to assist the company in strategic planning. Freight railroads in the US in the late 1990s had chronic problems with on-time service performance, which, in turn, generate costs and tie up capacity. When […]

Hardware Maintenance Field Service Dynamics

Client: Major producer of diagnostic equipment used in semiconductor wafer fabrication

Authors/Consultants: Homer J

A system dynamics model to investigate field service issues was developed for a major producer of equipment for semiconductor manufacturing. This strategic model has a broad scope and multi-year time horizon, and treats variables in an aggregate and deterministic way that […]

Marketing Strategy for a New Cholesterol-Lowering Drug

Client: a large global pharmaceutical company (Sandoz, now Novartis)

Authors/Consultants: Homer J

This was the first of a series of models with Sandoz dealing with the positioning of new products in various therapeutic application markets. The cholesterol-lowering drug was a “me-too” drug entering a very competitive market. The purpose of the model was to investigate […]

Cement Industry Price Dynamics in Iran

Client: Cement Investment and Development Company

Authors/Consultants: Ghaffarzadegan N, Tajrishi AT

The project was conducted from September 2005 to May 2006 for the Cement Investment and Development Company (CIDCO). CIDCO is a major cement company that holds around a 12% share of Iran’s market and owns six major factories in Iran. During the time that […]

Supply Chain Options in Pharmaceuticals

Client: Anonymous pharmaceutical company

Authors/Consultants: Jones L (Ventana Systems UK)

A global pharmaceuticals company wanted to evaluate future supply-chain options for a group of drug products.

In a series of workshops held with knowledgeable personnel over a six week period, the team (comprising the modeller and all workshop attendees) developed a simple simulation to help […]