Credit Card Market Simulation

MasterCard MasterCard Case: Part 1 (Narrated by Ken Cooper) 9:47 minutes MasterCard Case Part 2 – The Back Story (Narrated by Ken Cooper) 3:07 minutes


Name Credit Card Market Simulation: Quantifying The Impact of Change Leads to Dramatic Strategic Innovation Modelers Kenneth Cooper, Sharon Els, Jim Lyneis, David Starr

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Name Managing the Dynamics of Projects and Changes at Fluor Modelers Kenneth Cooper, Gregory Lee Discussion Please join the discussion here. Client/Participant FLUOR Client Type Corporation The Official Website For added information, or with any questions, see, or contact Ken via email:


The Issue You Tackled Fluor is one […]

General Motors OnStar

Client: General Motors

Authors/Consultants: Barabba V, Huber C, Cooke F, Pudar N, Smith J, Paich M

In 1997, General Motors (GM) assembled a project team to develop its OnStar telematics business. Telematics is the provision of communications services to cars, including crash notification, navigation, Internet access, and traffic information. OnStar is GM’s two-way vehicle communication […]

Projecting Motorcycle Parts and Accessories Sales

Client: a large US manufacturer of motorcycles

Authors/Consultants: Homer J

For planning and strategy purposes, the company needs to be able to project parts and accessories revenues several years into the future. These revenues are generated by shipments from the factory to dealers. In the mid-1990s, these shipments became harder to project, as dealer incentives […]