Pushing the boundaries of marketing ROI at Coca-Cola

Client: Coca-Cola Inc.

Authors/Consultant: Foresight Associates

Case summary: Marketers behind major brands look into consumer data to spot trends and craft possible futures. Their vision and strategy relies on a balance of art and science, based on raw marketing talent and supported by extensive data on consumer behavior.

Virtually all available brand tracking data is […]

Medical Device Company

Medical Device Company

 

Name Medical Device Company Modelers Kim Warren Contact For more information on this case, please contact Kim Warren at Strategy Dynamics.

Client ALK-Abello, Denmark Client Type Corporation

 

The Issue You Tackled

The company faces total loss of sales for a consumer medical device – very well known […]