Marketing Strategy for a New Cholesterol-Lowering Drug

Client: a large global pharmaceutical company (Sandoz, now Novartis)

Authors/Consultants: Homer J

This was the first of a series of models with Sandoz dealing with the positioning of new products in various therapeutic application markets. The cholesterol-lowering drug was a “me-too” drug entering a very competitive market. The purpose of the model was to investigate […]

Supply Chain Options in Pharmaceuticals

Client: Anonymous pharmaceutical company

Authors/Consultants: Jones L (Ventana Systems UK)

A global pharmaceuticals company wanted to evaluate future supply-chain options for a group of drug products.

In a series of workshops held with knowledgeable personnel over a six week period, the team (comprising the modeller and all workshop attendees) developed a simple simulation to help […]

Pharmaceutical Product Life-cycles

Client: Anonymous Pharmaceutical Company

Authors/Consultants: Jones L (Ventana Systems UK)

A leading global pharmaceutical company wanted to understand the interdependencies between resource levels and experience through the life-cycle of drug products. It was also interested in the impact of organisational design on its ability to manage the product pipeline.

In a series of workshops, we […]