Pushing the boundaries of marketing ROI at Coca-Cola

Client: Coca-Cola Inc.

Authors/Consultant: Foresight Associates

Case summary: Marketers behind major brands look into consumer data to spot trends and craft possible futures. Their vision and strategy relies on a balance of art and science, based on raw marketing talent and supported by extensive data on consumer behavior.

Virtually all available brand tracking data is […]

System Dynamics & Agent-Based approaches to face HR constraints

Client: Public ICT company localized in Minas Gerais, Brazil; Primary Hospital Localized in Foz do Iguaçu, Brazil

Authors/Consultant: Guttenberg Ferreira Passos, Ilan Chamovitz, Babis Theodoulidis

Case summary: Human Resource Management (HRM) has emerged as a fundamental and critical capital in organizations. After all, human resources plan, design policies, handles machinery and innovates. Human Resources hire […]

Marketing Strategy for a New Cholesterol-Lowering Drug

Client: a large global pharmaceutical company (Sandoz, now Novartis)

Authors/Consultants: Homer J

This was the first of a series of models with Sandoz dealing with the positioning of new products in various therapeutic application markets. The cholesterol-lowering drug was a “me-too” drug entering a very competitive market. The purpose of the model was to investigate […]

Medical Device Company

Medical Device Company

 

Name Medical Device Company Modelers Kim Warren Contact For more information on this case, please contact Kim Warren at Strategy Dynamics.

Client ALK-Abello, Denmark Client Type Corporation

 

The Issue You Tackled

The company faces total loss of sales for a consumer medical device – very well known […]

Pharmaceutical Product Branding Strategies

Pharmaceutical Product Branding Strategies

 

Name Pharmaceutical Product Branding Strategies — Simulating Patient Flow and Portfolio Dynamics Modelers Mark Paich, Corey Peck, Jason Valant Contact Jason Valant or Corey Peck

Client/Participant Numerous Pharmaceutical Companies Client Type Corporation The Official Website

Lexidyne, LLC specializes in helping clients understand and leverage key […]